Founded in 2006 by Jason Cockfield, Higher Endeavors began as a response to the limitations he experienced working in the corporate gym environment. As a personal trainer, Jason found that the traditional gym model prioritized profit over the well-being and progress of clients. Frustrated by this, he set out to create a service that focused on the true needs of individuals—helping them realize their potential and achieve their ideal selves.
Over the past two decades, Jason has continuously expanded his approach, incorporating a wide range of knowledge and practices from various disciplines. This evolution has shaped Higher Endeavors into what it is today: a holistic service that integrates lifestyle management, health, nutrition, and fitness to provide individuals with the comprehensive support they need to succeed.
At the core of Higher Endeavors is the belief that every individual has the potential to achieve their ideal self. Our mission is to guide you in discovering what that ideal looks like for you, and more importantly, how to pursue it. We aim to provide you with the information, tools, and services necessary to make your ideal self a reality.
We believe that balance is a crucial component of a fulfilled life. Whether it’s in the realms of physical health, mental well-being, nutrition, or personal habits, maintaining harmony across all areas is essential to achieving lasting success. The pursuit of an ideal self is not a linear path but a dynamic process that requires attention to the whole person, and we are committed to helping you maintain that balance.
While our approach pulls from a wide range of expert knowledge—spanning fitness, health, nutrition, and lifestyle—the integration of these ideas is what makes Higher Endeavors unique. Many practitioners focus on isolated aspects of human achievement, but we believe in a comprehensive, all-encompassing approach. By understanding how each element of your life interacts and influences the others, we are able to craft a tailored plan that works for you as a complete person.
Our ultimate goal is ambitious: we want to help every individual on Earth progress toward the realization of their ideal self. Whether you’re just beginning your journey or are looking to refine and elevate your current path, we’re here to support and guide you every step of the way.